This is not just true for athletic coaches. So he wrote a book about coaching the top Crossfitters in the game, and now he has to has too many opportunities to keep track of. He is one of the best Crossfit coaches in the country, but was somewhat under the radar. If you are a coach of any sort, chances are that people have problems differentiating between you and any other coach-what makes you the expert and why they should work with you.Ī book is a great way both to display your expertise and explain what your work with them would be like.Ī great example of this is Ben Bergeron. This is fairly common for financial planners, as there is always a need for good financial advice and services. After writing his book, he got a barrage of local media and speaking requests, and saw his assets under management double. Sam Marrella saw something very similar happen to his financial planning firm.
#Money for writing how to
His book, When Brains Collide, is a great introduction to traumatic brain injury and how to treat it, so much so that his practice has grown over 30 percent in size since the book came out. Michael Lewis has a specialized practice centered around traumatic brain injury. Beyond that, it does a great job educating your clients on what they should expect, making your job easier.ĭr. A book is a great way to establish your authority and show people what it would be like to work with you. They don’t know anything about the skills necessary, what to look for, what to avoid, or how to think about the service.
#Money for writing professional
The fact is, most people have no idea how to pick a doctor or a financial advisor or any other related professional service practice. One of the best ways to use a book is to establish your authority in your field of service and then use that authority to generate new clients. Professional Service (Medical, Financial, etc.) While he did $70K in book sales, he made $170K in speaking fees. His blog “An Authorpreneur’s First $100K” details how he made money in his first year as an author. A book is the way people know for sure you are qualified to speak to their group on your topic. This is because a book is a credential for a speaker. He published Giftology, and now regularly books keynotes for $30K or more. He was a successful corporate gifting expert, but was only able to charge about $5K for an engagement. People have started speaking careers without books of course, but almost all professional speakers eventually write a book and when they do, the fee they can command usually triples. It’s challenging to become a professional paid speaker without a book. One of the major ways to make money from a book is through speaking engagements. Joe Mechlinkski used his two bestselling books, Grow Regardless and Shift the Work, to sign major Fortune 500 clients and be named the EY Entrepreneur of The Year.įor a consultant, a book is the best marketing you can do. He was doing fine, but it wasn’t until his book came out that he was able to command high six-figure fees and sign the biggest credit unions in the industry. Kirk Drake owned a successful consulting firm that helped credit unions learn to market and sell better.
This got them a speaking slot at Dreamforce, where they signed AT&T as a client. They had taken their sales consulting firm, Somersault Innovations, to a high level, but they were not standing out until they wrote their book. A book is what establishes a consultant as authoritative and raises their visibility about the competition.Īshley Welch and Justin Jones were in this predicament. Once they reach a certain level of success, they can’t really go much higher without a book. Consulting ServicesĪt Scribe, our largest client-base is consultants. I’ll run through the most common ways, with examples for each.
Get Investing Opportunities and Be Asked to Join Boards.Sell a Video Course/Information Product.Recruit People to Work for your Company.In this Scribe Guide, I’ll cover 20 different ways you can leverage to turn your book into a profit-generating machine: The good news: there are so many other ways you can make money with a book-and usually a lot more money than you’d make by focusing on selling copies. The bad news is you will probably not make (substantial) money by selling copies of your book.
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